The “Wow” moment is what you get when you first try on a pair of Maui Jim sunglasses. They have the preeminent polarized lenses in the industry, which make the world around you come to life in a way unseen through any other glasses.

The challenge was to make style-obsessed consumers care about lens technology. The solution is a fully integrated campaign that delivers WOW moments of its own and expresses the benefit of their lens technology through fantastical and visually exciting executions.